Moment to Moment

Application is used to capture the audience real time emotional feedback in every half second interval when they are watching a presentation either live or video broadcast. Moment to Moment is commonly used for:

1. Media presentation analysis

2. Advertisement testing

3. Television show pilot testing

4. Movie previews

5. Speech, debate and presentation preview

6. Mock trials: mock juries, opening statements and closing arguments by attorneys.

The

Audience Response Service

Moment to Moment

Application allows the audience to express their feedback on a half a second by half a second basis while viewing the media clips or live presentations. At the same time market researchers can review real time feedback data plotted as a line chart by the audience’s demographic group defined by researchers.

Moment to Moment

web play back feature enables researchers to evaluate the feedback and pinpoint the turning points of the presentation and also to make enhancement of the media production in a timely fashion. The feedback analysis processing enhances the media production.

The

Audience Response Service

Moment to Moment

uses the Reply Plus and Reply Ativa keypads. The audience uses the Reply Plus 3 soft keys to send 11 scales emotional feedback to Moment to Moment program. The Ativa keypad is more user friendly with touch pad slider to send feedback by sliding the bar from left (negative) to right (positive), and it can be configured as Plus compatible 11 scale slider, or 30, 50 , 100, 200 slider scales.

Audience Response Service

recommends Full Service for Moment to Moment event. We can even provide a customized version of the application to meet your specific business requirements and design special report for your data analysis. We can also host a secured web play back for your team members to watch the play back with video overlay from anywhere via internet.

Audience Response Service

Moment to Moment

application is usually project based service. We are committed to provide on-going application customization and technical support to meet customer’s requirements.